![]() ![]() We will continue on this avant-garde path and tell unprecedented stories about innovation in the upcoming months. ![]() And we are very proud to introduce the new generation of the Connected Watch. When it comes more concretely to 2022, we have successfully started this year with the launch of great timepieces such as the Aquaracer Professional 200 with a very impressive campaign as well the 60th anniversary of the Autavia collection. The new TAG Heuer Autavia 60th Anniversary Flyback Chronograph We have strong ambitions for TAG Heuer and believe that the brand has enormous potential. This is very satisfying for me and for all the teams at TAG Heuer. These are very important challenges, which are carried out over the long term, but we are already seeing the results, particularly through the success of our latest collections. The 2022 TAG Heuer Aquaracer Professional 200 Smokey Black & Blue We have embarked on very ambitious projects in terms of the company’s digital transformation, the restructuring of our distribution network, and in-depth work to clarify our collections. And thanks to this digital world, we were able to find new and innovative ways to communicate with our clients and fans and implement new ways of working that have only made us stronger – even during these challenging times. So the outlook for TAG Heuer is very encouraging: our product plan is solid and ambitious, our retail traffic has picked up, and we have accelerated our digital transformation, which enables us to cover 95% of our markets in e-commerce. We had a very good performance in 2021 that we want to continue in 2022 and beyond. Like our entire industry, we have been impacted by the pandemic, but things seem to be moving in the right direction, and we feel this very positive energy when it comes to our watches. Frédéric Arnault, CEO of TAG Heuer – The last two years have been very intense. ![]()
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